Portuguese, from an early date, played an important role in this chapter of globalization and multiculturalism.
We have a tradition of traveling to other cultures and places, to join other societies and we are proud of doing it in a healthy way (adapting to these different cultures, but also, without forgetting our roots and legacy).
Particular in the last 60 years, we have seen a strong immigration to several countries where we went in search of a better life.
France was one of the countries that most of the Portuguese choosed to go. The French society welcomed them and received them in a very friendly and respectful way. Very poor people went to a place that they hardly had heard of.
But, they settled down, created bonds, established themselves in several locations, worked very hard and built their communities always side by side with the existing communities.
Nowadays, there are luso-descended from the third generations - young people completely integrated in the French society, playing the most diverse roles in the most diferent areas (art, fashion, construction, commerce, science, health, cleaning, cooking, only to name a few).
This SS20 collection pays homage to all the Portuguese immigrants and their descendants, who, we are very proud and grateful for having taken Portugal further and have generally given a great example of integration and respect for the cultures of the countries to where they went.
Our deepest recognition and gratitude for all the brave Immigrants around the world.